Organizations and Media: From Discursive Practice to Institutional Standards (2013-2015)

Nature

Scientific research project (Notice Call MCTI/CNPq/MEC/CAPES nº 43/2013)

Status:

Completed

Funding:

National Council for Scientific and Technological Development – CNPq

Description and Purpose:

Daily communicative and discursive processes of individuals in organizations build social, political and economic spaces, hence, their forms of action and interaction inevitably pass through the means used when carrying out some type of communication. The media is a type of organization that translates contextual facts and presents them in their vehicles (audio-television, newspapers, magazines, portals etc.), ideologically guiding the discourses produced by them, and exerting influence on other organizations, in economic activities and civil society. It circulates symbolic and cultural goods, creates trends, mannerisms and fads, and interferes in the different forms of action and interaction between individuals and organizations, establishing patterns and structuring behaviors and ideas. For these reasons, the media is a relevant organizational actor in reality construction, and it is important to research it. The project analyzed how these discourses produced by the media participate in this construction and reconstruction of such current patterns, which can influence management practices and models in certain organizational fields.

Findings/Results:

Mechanisms operating in these processes were evidenced as research findings that shed light on hitherto little noticed issues of this discursive influence, as well as reinforcing the assumptions of exercise and interference of the media in society and in organizations.

Keywords:

Organization Studies; Media; Institutions; Discourse; Discursive Practices; Language Use.

Members:

Samir Adamoglu de Oliveira (coordinator), Edson Ronaldo Guarido Filho (associate coordinator), Natália Rese (associate coordinator), Mayla Cristina Costa (researcher), Diego Maganhotto Coraiola (researcher), Renata Fragoso Maria Sobrinho (researcher), Luciana Godri (researcher), Flávia Harumi Souza Kuabara (researcher), Vanessa Bonfanti Maes (researcher), Waldemar Antonio Domingos (researcher) José Antônio Taborda Júnior (researcher), Luiz Gustavo Alves de Lara (researcher), Fernanda Maria Alves Romagnoli (researcher), Josiane da Silva Oliveira Santiago (researcher).

Associated Publications:

Articles published in scientific journals:

Maes, V., Guarido Filho, E. R., & Costa, M. C. (2018). Estratégias Organizacionais de Sustentabilidade e o Contexto Institucional: Implicações a Partir do Discurso da Mídia de Negócios. Revista Organizações em Contexto, 14(28): 93-121. http://dx.doi.org/10.15603/1982-8756/roc.v14n28p93-121

Lara, L. G. A., & Adamoglu de Oliveira, S. (2017). A Ideologia do Crescimento Econômico e o Discurso Empresarial do Desenvolvimento Sustentável. Cadernos EBAPE.BR (FGV), 15(2), p. 326-348. http://dx.doi.org/10.1590/1679-395159387

Articles/Abstracts published in event proceedings:

Eberle, V., & Adamoglu de Oliveira, S. (2015). Legitimidade e estratégia como discurso: os relatórios de administração da Petrobras. Annals of Encontro de Estudos em Estratégia da ANPAD (3ES), Brasília, DF, Brazil, 7.

Coraiola, D. M., Romagnoli, F. M. A., Fragoso, R., & Adamoglu de Oliveira, S. (2016). Building civicism: memorializing the city through social media. Annals of Latinamerican and European Meeting on Organization Studies (LAEMOS), Viña Del Mar, Chile, 6.

Coraiola, D. M., Fragoso, R., & Adamoglu de Oliveira, S. (2015). On media and organizations: definitions, approaches, and methods. Annals of EGOS Colloquium, Athens, Greece, 31.

Adamoglu de Oliveira, S, Guarido Filho, E. R., Rese, Natália, & Fragoso, R. (2014). Análise do discurso no Institucionalismo Organizacional: possibilidades a partir do discurso midiático. Annals of Encontro Nacional da Associação Nacional de Pós-Graduação e Pesquisa em Administração (EnANPAD), Rio de Janeiro, RJ, Brazil, 38.

Adamoglu de Oliveira, S., Godri, L., Costa, & Guarido Filho, E. R. (2014). 'Análise do discurso' segundo o modelo de Phillips, Lawrence e Hardy (2004) e seu uso na Administração: um estudo de contextos de citação. Annals of Encontro Nacional da Associação Nacional de Pós-Graduação e Pesquisa em Administração (EnANPAD), Rio de Janeiro, RJ, Brazil, 38.

Master's theses:

Domingos, Waldemar Antonio (2015). O Papel da Imprensa no Processo de Mudança de Pluges e Tomadas no Brasil (Master's dissertation). Positivo University, Curitiba, Paraná, Brazil.

Taborda Júnior, José Antônio (2015). Discurso Midiático da Responsabilidade Social Empresarial no Brasil (Dissertação de mestrado). Universidade Positivo, Curitiba, PR, Brasil. https://repositorio.cruzeirodosul.edu.br/jspui/handle/123456789/3032

Lara, Luiz Gustavo Alves de (2015). Crescimento Econômico e o Discurso da Sustentabilidade: Um Estudo com Empresas Públicas com Práticas de Governança Corporativa Listadas no ISE BM&F BOVESPA (Dissertação de mestrado). Universidade Positivo, Curitiba, PR, Brasil. https://repositorio.cruzeirodosul.edu.br/jspui/handle/123456789/3033

Maes, Vanessa Bonfanti (2014). Estratégias Organizacionais de Sustentabilidade e o Contexto Institucional: Implicações a Partir do Discurso da Mídia de Negócios (Dissertação de mestrado). Universidade Positivo, Curitiba, Paraná, Brasil. https://repositorio.cruzeirodosul.edu.br/jspui/handle/123456789/3024